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
Fidéliser
Quels leviers actionner pour fidéliser vos clients ? Comment faire évoluer votre offre pour y parvenir ? Comment provoquer un retour d’expérience optimal de la part de vos consommateurs ? Nombreuses sont les interrogations autour de la fidélisation… et les réponses qui en découlent car fonction de votre marché et de vos objectifs de vente. Nous n’avons pas dans cette rubrique la prétention de couvrir tous les sujets… mais juste l’ambition de vous donner quelques clés !
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